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Research Outline
Prepared for Han | Delivered April 19, 2020
U.S. Alcohol Leaders' Revenues and Market Share
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Goals
To provide the revenues and market share for each of the 10 leaders of the U.S. alcohol market.
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Early Findings
From the previous hour of research, the
major players
that have captured the biggest market share in the U.S. alcohol industry include: Anheuser-Busch InBev, Kittling Ridge Estate Wines and Spirits, Boston Beer, Diageo, Heineken Holdings, Constellation Brands, Kirin Holdings, Bacardi, Corby Distilleries, and Beam Suntory.
The revenues of these companies in FY 2019 are:
Anheuser-Busch InBev:
$52.3 billion
in 2019, down from
$53 billion
in 2018. 25% of its revenues are generated from the U.S. market. Therefore the current U.S. revenues could be estimated at $13.1 billion (
25%
of
$52.3 billion
).
Constellation Brands, Inc saw sales of
$5.6 billion
in the year ended February, 2020, up from
$5.2 billion
in 2019.
97%
of its revenues are generated from the U.S. Thus the current U.S. revenues could be estimated at $5.4 billion (
97%
of $5.6 billion.
Kirin Holdings:
$17.5 billion
Diageo:
£12.9 billion
($16 billion). 30% of the company revenues are generated in the U.S. Therefore the revenue estimate is $4.8 billion (
30%
of $16 billion).
Heineken Holdings:
€28.5 billion
($31 billion) in 2019,
6.4%
increase from 2018. The U.S. makes up 7% of the generated sales. Therefore the U.S. market can be estimated at $2.17 billion (
7%
of $31 billion).
The Boston Beer Company, Inc.:
$0.3 billion
in 2019,
33.8%
increase from 2018.
Kittling Ridge Estate Wines and Spirits:
$10 million
.
Summary of Findings
In this hour of research, we were able to provide the revenues for 7 of the 10 major players in the U.S. alcohol market.
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