Perfume Industry Trends

• Based on a market report, the boom in the U.S.' macroeconomic landscape in the last five years has driven shoppers to buy more perfume and fragrance goods.
• However, the COVID-19 outbreak this year dampened the perfume sector as these products are being sold in stores that are classified as non-essential businesses.
• In general, the growth in the global perfume industry was due to the rising trend of personal grooming and the growing demand for luxurious and unique scents.
• The growth of the market can also be attributed to the increasing demand for "on-the-go, natural, and value-added" perfume products.

Summary Of Our Early Findings Relevant To The Goals