Research Outline

Operators In The Remote Education Industry


To understand the different operators in the remote education and learning environment by identifying their business model, outcomes, leading players and their value proposition, and the overall market conditions.

Early Findings


  • Business Model: MOOCs (Massive Open Online Courses), mostly offer free online courses. The business model for most MOOCs entails offering courses online for free, however they generate revenue from learning ad-ons such as paying for a certificate of completion, personalized services for students, making schools pay to have MOOC courses be taught in their classes.
  • Outcomes: MOOCs typically measure their success by the following metrics;
1. Reaction: The reactions of learners after going through the course.
2. Learning: The new skills, knowledge, or attitude that learners acquired from being a part of the course.
3. Behaviour: How well the new knowledge is being applied by learners.
4. Result: Improvements in job performance or business performance, and satisfaction .
  • Leading Players: Leading players in the MOOC space include Coursera and edX. Coursera maintains the premier position among other MOOCs, as it relatively generates the highest revenue in the MOOC industry. Some of it's strategies include
1. Fundraising
2. Signature track: whichThis means having students to pay for access to graded exams, assignments, and a certificate of completion upon ending the course.
3. Coursera for Business: This initiative enables businesses to use Coursera as a platform for training their employees at a cost. Coursera, through Coursera for business have partnerships with some big organizations.
4. Degree: Coursera offers full degree courses from top universities at a cost. As of 2014, Coursera was offering fourteen degree courses, and had 1,632 students enrolled for degree courses.
  • Market Context: The global MOOC market shows progress and growth from the past years' statistics, its forecast also indicates steady growth in the coming years with North America in the forefront of the market. As of 2018, the global market size of the MOOC industry was at $3.9 billion, statistics, however, shows that the market size will grow to $20.8 billion by 2023, at a CAGR of 40.1% in the year of forecast.

Remote Bootcamps

  • Business Model: Remote bootcamps typically generate their revenue from tuition fees. The tuition fee is an average of $14,623.
  • Outcomes: Career outcomes is a major metric for measuring success in the remote bootcamp industry. Research shows that two out of every three bootcamp is able to switch careers, and get a job in their new area.
  • Leading Players: Leading players in this industry include Le Wagon and App Academy. They are both award winning coding bootcamps. Le Wagon has an alumni network to aid graduates get all the career support they need.
  • Market Context: Tuition revenue for remote bootcamps "in 2019 was approximately $460,733,000, a 4.81% increase from $439,581,000 in 2018."