Research Outline

Fish Sauce Market


To develop a SWOT analysis for Red Boat Fish Sauce; to identify the major fish sauce competitors in North America, and identify data that will enable a better understanding of the market share and competitors. This information will be used to validate a market for a new unscaled, premium brand of fish sauce.

Early Findings

Red Boat Fish Sauce

  • Red Boat Fish Sauce is marketed as the purest fish sauce on earth. It is made by a traditional Vietnamese process using fermentation and just two ingredients salt and anchovies.

Fish Sauce Market

  • In 2018, the global fish sauce market was valued at $15.32 billion. It was projected to grow with a CAGR of 3.51% through to 2025. The Central and South American market is expected to experience the most growth over this period, while the North American market is projected to be the most dominant regional market over the same period.
  • Key players in the fish sauce market include Teo Tak Seng Fish-Sauce Factory Co. Ltd, Pichai Fish Sauce Co, Masan Consumer Corporation, Rayong Fish Sauce Industry Co Ltd, Shantou Fish Sauce Factory Co, Tang Sang Hah Ltd., Thai Fishsauce Factory (Squid Brand) Co Ltd, Fish Sauce Co, LHalcyon Proteins Pty Ltd and Hung Thanh Co Ltd.
  • Red Boat Sauce Ltd had an estimated annual revenue in 2018 of $2 million.
  • Located in Thailand Teo Tak Seng Fish-Sauce Factory Co Ltd had an estimated annual revenue of $738,800 in 2018.
  • Pichai Fish Sauce Co had an annual revenue of $3 million in 2018.
  • In 2018, Masan Consumer Corporation had an estimated annual revenue of $797,000.


  • in our initial hour of research, we have focused on finding relevant market information regarding the key industry players and the information necessary to triangulate their market share.
  • We have also reviewed the amount of information available regarding the fish market. There is a considerable amount of relevant information available in the public domain. We suggest further research as set out below.
  • A better approach to the research may be the completiton of a SWOT analysis for the industry as a whole and including Red Boat Sauce Limited as one of the companies included in the competitive analysis.