Research Outline

Corporate Video Spending


To gain understanding of the amounts spent by corporations on video production, in order to inform ways other technology, such as AI, could be more cost-effective for corporations.

Early Findings

Business Video Costs

  • Length of the video and complexity of the project affect corporate video costs.
  • The average range of costs in creating corporate videos is $500-$10,000 per minute finished.
  • Using an external provider to create a marketing video will result in the business spending $1,200 to $50,000.
  • Creating a marketing video in-house costs approximately $5,000 for the business.

Cost Examples

  • Mark 7 Studios in New Jersey charges $9,000 for a 30-minute video, such as an infomercial.
  • Corporate video packages are offered by CCG Event Productions, costing anywhere from $15,000 to $100,000.

E-Learning Video

  • The costs of creating e-learning videos varies based on the types of content used and length of training.
  • It takes approximately 70 hours of production to create basic, low-interaction e-learning video. Costs for this type of video average $65/hour.
  • E-learning video creation costs are affected by several factors: resources and rates, source content state, content elements, instructional complexity and interactivity, and process discipline.
  • It is predicted the global e-learning market will be $325 billion by 2025.
  • As of 2017, online learning was used by 77% of United States companies.
  • Corporations using comprehensive training programs see 218% higher revenues per employee.
  • E-learning via mobile devices has grown, with 67% of organizations reporting using mobile learning for employees.