Prepared for Steve | Delivered March 27, 2020
Market Research - Logo Design
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To understand the custom logo design market by identifying the prices charged by independent agencies, individual designers, and large agencies while excluding low-cost agencies.
There is a wide number of creative
that offer custom logo design as well as branding packages. Five independent agencies and five individual designers who offer pricing information have been identified on the attached
An identified pricing trend is that a majority of agencies, independent of their
, focus on showcasing their work without providing pricing information.
A majority of agencies charge their
per hour. However, individual designers charge per
or per hour depending on their preference. An
is more commonly found that a tier categorization.
Large agencies such as Pentagram, Sagmeister & Walsh, Chermayeff & Geismar & Haviv, Landor, and Meta Design are among the top creative design