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Research Outline
Prepared for Patrick | Delivered March 20, 2020
Bangalore Luxury Housing
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Goals
To gain understanding of affordable luxury in Bangalore to better inform future campaigns for upcoming luxury residences.
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Early Findings
The majority of India's luxury market is
centered
in three cities: Mumbai, Delhi, and Bangalore. This is partially due to heavy
regulations
of the real estate market in India. The luxury market specific to Bangalore is shaped by multiple factors.
Types of Luxury in Bangalore
Bangalore is home to the
first luxury mall
in India, which opened in 2008.
Stores offering
lifestyle
luxuries, to include clothing, decor, and more, are popular in Bangalore. The store
Cinnamon
is one of the oldest lifestyle retailers in Bangalore, and it remains popular today by catering to these versatile luxury desires.
Citizens of Bangalore view
quality
environments as a luxury, such as clean air with minimal pollution exposure and safety to allow children to play without worry.
Security
is a highly-sought luxury as well, which is why many luxury apartments offer guarded entrances, surveillance, and gated communities.
Housing Options
Several
luxury housing properties
are available in Electronic City, Bangalore.
Prices for luxury housing in Electronic City range from
₹2.95-10.09 K/sq.ft
.
Luxury homes in Bangalore have appealing
views
, including large windows and balconies.
Luxury housing options often
include
maintenance plans and amenities, such as landscape development, pools, gyms, supermarkets, and play areas.
Gated communities
are a desirable luxury, which allows children to play freely, safe keeping for vehicles, and additional perks.
Bangalore Population
Bangalore is considered India's
Silicon Valley
due to the high concentration of IT development and businesses.
Bangalore also leads India in high-end
fields
, such as pharmaceuticals, financial institutions, and biotechnology.
Entertainment
is also prioritized in Bangalore, with the city hosting several entertainment events and concerts.
The population of Bangalore continues increasing, with a
3.74%
increase from 2019 to 2020, bringing the population to 12,327,000.
The average monthly net income in Bangalore is
47,059.09₹
, and the average monthly expenses for one person is
25,204.91₹
, not including rent/housing payments.
Average rent expenses in Bangalore are
91.65% less
than the average rent in New York, and the overall cost of living is
74.44%
less than the cost of living in New York, US.
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