Prepared for Patrick | Delivered March 20, 2020
India Real Estate Marketing Strategies
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To gather insights into top real estate companies marketing strategies in India. The information will be used for marketing purposes.
Top real estate companies in India
The top 10 real estate companies in India include
Real estate marketing strategies
1) Godrej Properties
Godrej Properties launched a marketing campaign i
Its aim was to portray the company as a
"friend" who can
help their clients buy a house without the deterrent of a large down payment, given that this is the largest obstacle to overcome for home buyers.
The slogan used for that campaign in their ads was
"Think of us
as the friend who gets you started".
The company decided to run a
marketing campaign which was extended to a multitude of channels such as print, outdoor, digital, radio and BTL activities.
Its offering consists in a down payment as low as Rs 5 lakhs (
), with the rest being financed by Axis Bank and Home Capital.
2) Prestige Group
Prestige Group's marketing strategy is based on the principle that potential clients have to
create a feel
for the property that is being launched.
Prestige works to create that feeling by putting a lot of thought, creativity, innovation and planning into its
The company considers their adverts as a
work of art
and wants to avoid the usual plain vanilla marketing pitch.
It has received many awards for its
As part of their campaigns, Prestige group use billboard to advertise its latest offerings to stay on the mind of their clients, and has a strong online presence essentially through their
Real estate marketing budgets
Advertisement and sponsorship fees represented
282 million Rupees
9) in 2019 and Business Promotion
187 million Rupee
) for Prestige Group.