Wonder

Research Outline

Prepared for Ryan | Delivered January 17, 2020

SquareSpace Advertising Analysis

Goals

To determine advertising spend and provide creative examples for SquareSpace.

Early Findings

SqaureSpace General details on SquareSpace have been updated in the previously created and attached spreadsheet.  Further examination of their advertising spend and examples of creative follow.
SquareSpace is a SaaS-based content management system offering a website builder, blogging platform, and hosting service.
Empowers millions of people — from individuals and local artists to entrepreneurs shaping the world’s most iconic businesses — to share their stories and create an impactful, stylish, and easy-to-manage online presence.
According to information from Media Radar, SquareSpace spent over $100 million on advertising in digital and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. 
Currently, SquareSpace is running television advertising on the ViceLand network.
A recent digital display ad ran on TheFader.com on 1/10/2020.
Print advertising appears to be less a focus, as the last known ad run in print was in The Commercial Observer in the 02/2019 issue.
 SquareSpace recently bought a Page Takeover digital ad. 
SquareSpace recently placed a direct ad on www.bostonglobe.com/
SquareSpace recently placed a programmatic ad on www.prosoundnetwork.com/. In the last 12 months, they have partnered with DoubleClick and 28 other providers. 