Prepared for Joyce | Delivered August 8, 2019
Wellness Brand Identity Visuals
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Determine how colors, textures, and imagery can evoke certain human emotions. The information will be used to design visuals for a wellness brand.
RESEARCH FINDINGS ON THE IMPACT OF COLOR, TEXTURE, AND IMAGERY TO BRAND IDENTITY
Based on a study, "
personal preference, experiences
, upbringing, cultural differences, and context" dull the impact of each color on a person.
Nevertheless, researchers discovered that
of on-the-spot perception on certain products are made based solely on colors.
According to another study, the connection between brands and colors depend on the "
" of the applied color that was selected for a brand.
Based on a study, the consumer's buying intent is hugely influenced by colors due to their
impact on brand perception
Colors also impact the consumers' assessment of the
"personality" of the product
studies show that an individual's brains go for
. This fact solidifies the
importance of colors
when establishing the identity of a product.
As per a color research journal, it is crucial for
new brands to choose colors
that will make them stand out from their peers.
According to the studies made by a Stanford psychologist, there are
five core dimensions
that are influential in defining the identity of a brand.
Shades of blue
signify sincerity and the following attributes of a brand: being "
, family-oriented, small-town, honest, sincere, real,
cheerful, sentimental, and friendly."
Shades of red
mainly evoke excitement and the following attributes: "
daring, trendy, exciting
, spirited, cool, young, imaginative,
, independent, and contemporary."
primarily represent competence. With it, the following qualities are also associated with this color: "
, secure, intelligent, technical, corporate, successful, leader, and confident."
Shades of purple
bring about a feeling of "
sophistication and being upper-class
, glamorous, good-looking, charming, feminine, and smooth."
Shades of yellow
translate mainly to "
ruggedness and being outdoorsy
, masculine, western, tough, and rugged."
Based on a 2015 study, the
green color and nature images
can reduce work stress levels as these evoke a feeling of calmness.
Based on the results of several
neuroscience research on textures
, several companies have designed their logo, visual identity, or packaging appearance in order to
gain more customers
As an example,
redesigned its product packaging look when it discovered that customers prefer product packages that have a
versus those with shiny textures.
red and yellow
to incite hunger.
Cute pet pictures
such as those of puppies typically evoke a feeling of happiness as per visual neuroscience research.
BRAND DESIGN SERVICES
is a US-based company that helps businesses around the world with their
brand identity designs
Branex released a
color guide infographic
to assist its clients in selecting colors for their brands.
The company mentioned that brands who are in the healthcare industry prefer
green, blue, and yellow
Branex used a combination of
blue, gray, brown, and yellow
shades to help design the visuals of a university that is offering
offers branding, creative production, and other services to help businesses in establishing their
It released several guidelines on how to design the graphics for the
The company stated that medical-related brand visuals should appear "
simple, humanistic, and engaging
The brand's color should also reflect the following:
location of the company
, company culture, attributes of the industry, and overall marketing strategy.
For visuals of healthcare companies, Inkbot Design recommends the
green and blue color
as it has a "calming effect."
well-known healthcare brands
who wanted to standout also opted for more daring colors such as
red and yellow shades